ASK:
TBN UK connacted me to create the titles and graphics for a new TV series called PSALMS & STRETCHES. It is about exercise and learning Bible verses at the same time.
The titles needed to be short, and a key word from the brief was 'glass morphism'. My concept was to create something which would provide a relaxed atmosphere to compliment the nature of the programme.
APPROACH:
To do that I found an etherial music track, and created organic shapes slowly morphing, some pieces coming together, others having parts separating, emphasising that as a result of the programme, viewers will feel more complete having removed things which have weighed them down.
For the text, I found a font which was elegant, and resemple something found on a boutique label or vintage shop sign.
